Breaking through the noise and standing out online can be difficult. But as social influencers continue to grow in popularity, and word-of-mouth remains the most trusted form of marketing, we deliver effective influencer and earned media approaches to help our clients meet their business objectives. We recognized the power of influencer marketing long before influencers started making headlines.
Influencer Marketing Strategy
We create smarter ways for brands to engage third parties so that messages and messengers are heard. This comes from an understanding of the consumer, who and what influences them, where they are getting their information and what will inspire them to engage.
Content Creation & Amplification
Influencer generated content outperforms branded content in paid and owned channels. We collaborate with influential creators and optimize that investment across all communications channels.
Lifestyle Storyteller Campaigns
Beyond bloggers, we partner brands with influencers who have social presence across multiple channels and the credibility to tell deeper stories and spark conversations to reach, educate and inspire a wider audience.
Brand/Fan Advocacy Activations
We find and activate socially-connected people who authentically and organically talk about brands or categories. They are not necessarily social channel followers, but advocate with like-minded individuals.
Working with insights, we leverage Conversation Mapping to identify influencers within a particular subject or conversation in order to map advocates and detractors.
Crisis Management Preparation
We can create a plan for clients from scratch or build on existing PR or Corporate Communications crisis plans to add a social element, ensuring that the brand is prepared to quickly respond to trolls, social media missteps, brand attacks on social and more.