We don’t just know social. We live it. We breathe it. So when platforms and behavior changes (which they often do) we’re ready – if not one step ahead. We engage with people every day across our clients’ social communities and have fostered relationships with online influencers and brand advocates.
For us, social marketing doesn’t exist by itself, it’s an integrated approach, not a channel or a set of tactics. As such social marketing sits at the epicenter of media, strategy and creative – creating a truly “social by design” environment.
Our Social Strategists help brands navigate the ever-evolving social landscape to achieve results. As a combination of storytellers and story sellers, we tell the brand story to the right person, in the right place, at the right time. Acting as a brand partner,we tell your narrative in the most effective and efficient ways.
Social Crisis Preparation & Management
Because a brand crisis can happen at any time and social media platforms never close, we believe that preparation is key. Our approach ensures that clients and their partners are equipped and organized through social listening, community management, and strategy.
Insights are the heartbeat of our agency and the first step of all the work we do. We use people not computers to listen and derive insights about your brand, your competition, and your audience to inform strategies – whether for an integrated program, paid media plan, or even platform recommendations.
Our Community Managers are the eyes and ears of our clients, serving not only as a first line of defense for the brand but also as trained SWAT teams able to pick up on key insights from the community. We work closely with the brand and internal teams to leverage those learnings in a way that address business needs.
Customized Social Media Measurement
We seek to prove how work, time and resources invested in social/digital media manifest themselves into brand awareness, purchases or perception change. We define upfront what we are going to measure based on brand business goals and then optimize throughout with the single purpose of always creating measurably better work.
Paid Social strategy and expertise is critical to brands that want to resonate with any audience at scale. Our specialists focus on starting real connections and conversation that drive measurable business results. The success of every campaign is rooted in our commitment to innovation, testing, and applied learning.