STORYTELLING & STRATEGY IN ONE PLACE.
We are a team of curious people. Curious about your business, what makes you special, what you're experts in. We want to know the what, the why, the how – pick your brain and turn what we find into an animation.
Whether you're looking to attract new customers, educate the old ones, or just explain how your products and services work, an explainer video is an excellent choice for your video digital marketing needs.
Here is the creative process we will embark on:
Discovery > Ideation > Script > Style > Production > Delivery > Results
Our two teams get together and we ask a ton of questions – some easy, some hard – as we slowly build your own unique story.
We come up creative concepts, each one presenting your brand value in a unique way. You let us know what path to follow as we navigate to the WOW destination.
Script / Storyboard
In this stage your video begins to take shape. We write a compelling script and sketch the main scenes in way that perfectly captures your story.
The process is similar to a comic book, but in this case your organization or product is the hero.
For every animation we present a range of stylistic options based on the core brand values and approach, while building up the storyboards.
In this stage we start carefully crafting illustrations around the approved story boards and style. After we sprinkle some digital magic the designs come to life and spread your message.
You see the rough cut, give us your thoughts, and we hone every detail until it’s perfect from start to finish. Add in a custom-made sound design and the best suited music track, and we're ready to set the story free.
We deliver your HD file(s) and set you up for the next steps – getting you started with analytics and advising you on where/how to launch.
Benefits of animated videos
If you're thinking about adding an animated video to your arsenal of marketing tools, here are a few good reasons to get started now:
Showcase Your Personality
The number one thing that makes a customer become a repeat customer is your personality. It is important that a customer can put a face to your name.
People Actually Prefer Watching Video
- Visitors spend 100% more of their time on pages that contain video. (Marketingsherpa)
- 59% of senior executives prefer video over text. (Brainshark)
- 90% of consumers watch online video. (Media Post)
- Video accounts for 52% of all mobile traffic. (eMarketer)
The use of animated characters and colors linked to your brand and target audience helps you to create a true personal brand by getting your potential customers emotionally closer to it. This revs up your sales process and eventually turns your customers into faithful brand ambassadors!
Perfect Pitch Every Time
An explainer video helps you give your perfect pitch all over the world at any time of the day.
Over 70 percent of Internet users watch videos online, and over 50 percent of the population will watch videos this year!
Rank Better in Google Search
Part of Google's algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth.
Increase Web Traffic
Unfortunately, there is no set formula for "going viral", but quite a few products have gained popularity through animated videos.