Project Title: neen.
Project Date: May 2025.
Project Type: Branding | Product design | Product photography | Web design & development | SEO.
Project Goals: Create a unique brand identity through modern product design and strengthen the online presence with an optimized website.
Introduction.
neen is a newly launched oral care brand that brings joy and flavor to daily routines. With its bold product lineup, including fun, non-traditional flavors like watermelon and lemon, along with kids’ pastes and whitening kits. neen challenges the conventional approach to dental hygiene.
At its heart, neen’s mission is simple: to transform brushing from a chore into a delightful ritual for both children and adults.
The challenge.
When neen approached us, their vision was ambitious: create an oral care brand that stands out with personality, playfulness, and credibility. They wanted to position themselves as a lifestyle brand rather than a clinical one, something that felt fresh, trustworthy, and fun.
The biggest challenge? Translating this lively concept into a visual identity and digital experience that resonated with kids, reassured parents, and stood tall in a saturated market. We needed to develop a brand presence that could hold its own on a pharmacy shelf and create excitement online.
Solution.
To meet the challenge, we anchored every creative decision in neen’s core values: playfulness, scientific trust, and genuine care.
Visual identity: We crafted a bold and joyful visual language. From custom illustrations and a vibrant color palette to dynamic typography, every design element reinforces neen’s upbeat tone and child-friendly focus. The brand feels bright, clean, and confident, never clinical or cold.
Product photography: Each shoot was designed to capture the energy of the brand. Using playful props, expressive lighting, and color-coded setups, we visually communicated flavor cues and made every image pop with personality.
Online shop: We designed & developed a custom WordPress eCommerce experience that felt as fun to browse as the products are to use. With intuitive navigation, interactive flavor guides, and dynamic visuals, we created a seamless online journey from curiosity to checkout.
Process and stages.
Discovery & strategy.
We kicked off with brand immersion – understanding neen’s vision, audience, and competitive landscape. This phase informed the tone of voice, color strategy, and visual direction.
Visual identity design.
We explored multiple routes, eventually landing on a playful yet minimal design system that could scale across product packaging, digital touchpoints, and marketing assets.
Product photography.
Our creative team art-directed and produced a full suite of product and lifestyle photography. Each shot was crafted to evoke curiosity, taste, and fun while staying true to the brand’s clean aesthetic.
Web design & development.
We designed and developed a responsive, custom WordPress site optimized for user experience, storytelling, and sales. The site was built to support growth, with flexible content blocks and integrated SEO strategy.
Launch support & optimization.
Post-launch, we supported neen with content, optimization, and analytics tools to ensure the brand could grow confidently and adaptively.
Challenges and learnings.
Balancing playfulness with trust: It was essential that neen felt fun for kids and reliable to parents. We learned to walk the line by pairing whimsical visuals with clear messaging and premium-feeling design.
Expressing flavor in pictures: Communicating flavor visually, especially with unconventional options like lemon and watermelon, meant getting creative with prop styling, backgrounds, and color theory.
Scalable systems: As a growing brand, neen needed a design system and website architecture that could expand. We built with flexibility in mind, ensuring the identity could grow with the product line.
Conclusion.
Sometimes, with certain brands and products, you just have to break the patterns and go beyond the expected. That’s why we loved working on neen – a toothpaste that’s anything but ordinary.
Creating the brand identity and packaging for something so refreshingly different was an experience we truly enjoyed. And the best part? The journey doesn’t stop here. We’re now also handling social media management for neen, and we can’t wait to share more.
Stay tuned!
