Project Title: Pelican Hotel Miami.
Project Date: June 2024 (started Feb 2024).
Project Type: Website Revamp | Consultancy | SEO | Graphics | Photo & Video Editing.
Project Goals: Ensuring a seamless user journey and showcasing the uniqueness of each room.
Introduction.
Immerse yourself in timeless glamor. Discover how we transformed the web experience of Pelican Hotel – Miami’s iconic boutique hotel.
Founded in 1948 and owned by Renzo Rosso (the founder of Diesel, the iconic fashion brand and the president of OTB Group) since 1992, the Pelican Hotel is a place where you can experience the authentic glamorous lifestyle in an iconic part of Miami Beach’s rich history. The hotel offers 33 guest rooms with panoramic views, featuring one-of-a-kind vintage decor meticulously restored by local artisans.
The goal of the collaboration was to create a seamless web experience, by showcasing the uniqueness of the hotel and of every room. We had an amazing 3 months journey together with Pelican Hotel’s team and we are super excited to share the results with you!
The Challenge.
The Pelican Hotel Miami wanted a website that truly reflected its unique aesthetic and rich history. The existing site was outdated, lacked cohesive branding, and didn’t offer the seamless user experience needed to captivate potential guests. Additionally, the hotel wanted to enhance its online presence with better SEO, engaging content, and visually stunning graphics. The goal was to showcase each room’s individuality, highlight the hotel’s unique story, and increase conversion rates for online bookings.
Solution.
To tackle these challenges, we provided a comprehensive suite of services:
Website Revamp: A complete overhaul of the website’s design and functionality.
Consultancy: Strategic advice to align the website with the hotel’s branding and business goals.
SEO Audit: Detailed analysis and optimization to improve search engine rankings.
Copywriting: Crafting engaging and evocative content that captures the essence of the Pelican Hotel and transposing people to Miami’s glamouros lifestyle.
Graphics: Designing visually appealing graphics and collaterals that complement the hotel’s vintage aesthetic.
Photo & Video Editing: High-quality edits to enhance the visual storytelling.
Web Maintenance: Ongoing support to ensure the site remains up-to-date and functional.
Process and stages.
1. Research & Discovery & SEO.
We began with a deep dive into the hotel’s history, values, and target audience. This stage included a thorough SEO audit to identify opportunities for improvement.
2. Design Creation and Approval + Copywrite.
We crafted a design that balances modern functionality with vintage charm, ensuring it resonates with the hotel’s brand. Regarding the direction of the copywriting, we focused on strong headlines that would optimize SEO results, but also contribute in building the iconic image and glamorous personality of the location.
3. Functional Features Development.
Developed the core functionalities, including the dynamic content sections and interactive maps.
4. Non-Functional Features Implementation.
Enhanced performance, security, and scalability aspects of the website.
5. Responsive Design and Testing.
Ensured the site performs flawlessly across all devices and browsers.
6. Migration and QA.
Seamless migration of the new site to the live environment with thorough quality assurance checks.
Tourist guide.
In addition, we’ve created a comprehensive tourist guide to help you explore Miami and its surrounding areas. Whether you’re looking for the perfect way to spend your first day in the city, seeking recommendations for activities, restaurants, museums, or beaches, our guide has you covered. This thoughtfully curated guide has been printed and is conveniently available at the hotel reception. Be sure to pick up a copy to enhance your Miami experience!
Client Testimonial.
“I wholeheartedly recommend Subsign to any business seeking a top-tier web design and development partner.
Each page of our website has been meticulously crafted, ensuring that all features and functionalities work seamlessly. The high-quality images, interactive elements, and responsive design all contribute to an exceptional user experience.
Subsign’s blend of creativity and professionalism made the entire process pain-free and very easy. We couldn’t be happier with the outcome and look forward to continuing our partnership with them.”
Lupe Castillo – Manager at Pelican Hotel Miami
Challenges and Learnings.
Throughout the project, we encountered and overcame several challenges:
Maintaining Authenticity: Ensuring the new design stayed true to the Pelican Hotel’s unique vintage charm required meticulous attention to detail and close collaboration with local artisans.
Balancing Aesthetics and Functionality: Creating a visually stunning yet highly functional website was a delicate balancing act.
SEO Optimization: Improving the hotel’s search engine rankings while preserving the authentic voice and style of the content was crucial.
These challenges taught us valuable lessons in blending creativity with technical precision and the importance of continuous collaboration with the client.
Conclusion.
The Pelican Hotel Miami’s new website is a testament to the power of strategic design and thoughtful storytelling. We successfully captured the hotel’s timeless glamour and rich history while providing a seamless user experience that drives online bookings. This project was a rewarding journey, and we’re thrilled to have been part of the Pelican Hotel’s digital transformation. Explore the revamped site and immerse yourself in the authentic Miami Beach lifestyle today!
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