Project Title: Seria9.
Project Date: June 2024.
Project Duration: 8 months.
Project Type: Website development | Consultancy | SEO | Graphic design.
Project Goals: Ensuring a seamless user journey in buying or selling second-hand phones.
Introduction.
Seria9 started as a family-run business in Timişoara, Romania, with a vision to disrupt the traditional gadget lifecycle. They aimed to break the chain of electronic waste by offering high-quality, curated second-hand phones at more affordable prices.
Launched in 2021, Seria9 quickly gained a loyal customer base across Romania and Europe, boasting over 3,500 satisfied customers. By 2023, Seria9 recognized the need to expand their reach and streamline operations through a robust online presence. This led them to collaborate with us to create a custom-designed eCommerce platform that would support their growth and meet the evolving needs of their customers.
The challenge.
Our engagement with Seria9 began with a series of discovery meetings and an internal audit to identify their pain points and aspirations. Our main challenge was to create an online platform that is suitable at the same time for selling a used phone to Seria9, but also buying one or accessories. We had to come up with an effective solution to simplify the process of evaluation of the products that customers are trying to sell on the website, including all the little details like the type of scratches on the surface of the phone, but in an easy and intuitive way.
The solution.
Our team crafted a digital plan tailored to Seria9’s specific needs. Our solution included the development of a custom eCommerce platform, a web app for used phones evaluation, and automation tools to streamline their operations.
Custom eCommerce website: Built on WordPress, the platform is easy to manage and designed to offer a seamless user experience.
Web app for price simulation: A bespoke app to assist in evaluating second-hand phones, making the acquisition process more efficient.
Automation and integrations: Automated processes for invoicing, shipping, and stock management to save time and reduce errors.
Custom CRM features: Integrated directly into the web app, enabling better customer relationship management.
Creative and user-centric design: A modern, intuitive design that reflects Seria9’s fresh approach and appeals to their target audience.
Services provided.
To bring Seria9’s vision to life, we offered a full suite of services:
Consultancy: Strategic guidance from our multidisciplinary team, in order to find, along with our clients, the best solutions for their business goals.
Copywriting: Engaging content for every page of the website and also for blog articles. The copywriting strategy was focused on a fresh and friendly approach that could convey the relaxed interaction between the business owners and their clients.
UX/UI design: A user-friendly interface that simplifies the buying and selling process.
Web development: A fully customized WordPress site.
Integrations and automations: Seamlessly connecting various systems for efficient operations.
SEO optimization: Comprehensive on-page and off-page SEO strategies to enhance search engine rankings, drive organic traffic, and improve visibility.
Hosting management: Ensuring the website’s performance and security.
Web maintenance: Ongoing support to keep the platform updated and running smoothly.
Results.
Seria9 experienced significant business growth within the first three months of launching their new online platform:
Over €300,000 in online sales.
500+ second-hand phones evaluated and purchased from all over Romania.
€200,000 in new phone stock generated through the simulator feature.
100% organic growth with no paid advertising.
50,000+ unique users, 690,000+ website events, and a 2.1% conversion rate.
Client testimonial.
“Dear partners, I would like to thank you for the excellent collaboration we had in the development of our seria9.ro website. I appreciate the effort and professionalism of the team and would like to provide detailed feedback about our experience in order to help improve the services offered.
What we appreciated the most:
Initial consultation: We really appreciated the fact that from the beginning we had the benefit of consulting to understand what we wanted to achieve. The referral to a project manager was a very beneficial step.
The project manager: The project manager was very thorough and had an amazing discovery process for establishing our needs. Good planning and organization were especially helpful in this phase.
Detailed documentation: I appreciated that all actions and decisions were well documented. The design made by Ioana was also very well received.
Website design and functionality: We are very happy with how the ecommerce and the web app look. The design is attractive, intuitive and creates an amazing user experience. They followed and improved the brand’s guideline. Ioana’s suggestions regarding the inclusion of TikTok stories, the filters and an extender color scheme were excellent.
Technical assistance: The help provided by Alex was extremely valuable. He was calm, understanding and proactive. Working with him was very efficient.
Organized feedback: The feedback system was very useful, and the clearly defined path for creating the site was much appreciated. They created custom tools and drives for our project and the communication was top notch.
Now that everything is ready, we found that the seria9.ro site is above the competing sites and we receive amazing feedback from our customers every day. We are glad that we chose you and that we continued our collaboration.”
Gabi & Diana – Founders of Seria9
Technology stack.
Ecommerce: WordPress, WooCommerce, Crocoblock, Elementor.
Web app: WordPress, WooCommerce, PHP, CSS, JavaScript.
Main Features.
Custom responsive adaptive rules – Guest checkout – User account management for buying and selling – Custom search bar with advanced filters – Social media chat integration – Dynamic templates for personalized experiences – Favorite products feature – TikTok integration – E-billing and invoicing software integration – Stock synchronization – AWB automation with courier software integration – Custom warranty and purchase form generators – Phone evaluation tool with cost calculator – Order management system – Email automations based on order status – Custom evaluator account features.
Integrations and automations.
We integrated several key tools to optimize Seria9’s operations, with a special focus on automation to ensure efficiency and accuracy across the board. A particularly important feature for the Seria9 team was the implementation of customized stock-keeping rules, which prevented overlaps between the online store and their physical location. This ensured seamless inventory management and helped avoid discrepancies, allowing both the online and offline channels to operate smoothly.
Oblio : For stock management and invoicing.
Netopia: Payment gateway integration.
Woot: AWB creation and courier integration.
OLX Marketplace: Product synchronization.
TBI Bank: Payment installment options.
TikTok and Instagram feeds: Social media integration.
Meta information automation: Time efficiency for adding new products.
Google Analytics, Search Console and TagManager.
Mailchimp integration: This addition emphasizes the significance of the stock-keeping automation in ensuring that their digital and physical sales channels remain in sync.
Collaborators.
We collaborated closely with:
ZIVA Branding: They created the branding for Seria9 and they handle the photo and video content creation. We had multiple calls to be aligned on the brand voice, the business goals and made sure to follow the brand guidelines for the UX/UI design.
GDPR Complet: For legal document creation, GDPR consultancy, and audit.
Conclusion.
The Seria9 project highlights the transformative power of a well-executed digital strategy. By addressing key challenges and leveraging custom technology solutions, Seria9 has successfully transitioned from a local business to a competitive national online brand. The project underscores the value of collaboration, strategic planning, and the impact of a user-centered design. As Seria9 continues to grow, their story serves as an inspiration for businesses looking to embrace digital transformation and reach new heights.
If you need help in crafting the perfect strategy for your brand, leave us a message.
