Project Title: Semimaraton Iasi.
Project Date: 2024.
Project Type: Website Revamp | Consultancy | SEO.
Project Goals: Ensuring a seamless user journey and showcasing the event heritage.
Introduction.
Semimaraton Iasi is the largest running event in the Northeast of Romania, drawing in runners from all over the country for a vibrant, history-filled race. Whether participants run individually, with friends, or as part of a team-building experience, the event offers a unique course peppered with landmarks rich in tradition and stories. Subsign, as a proud partner and sponsor, not only helped amplify the event’s presence through a website overhaul but also participated in the event itself, embodying the spirit of collaboration and community.
As you already might know, today, even the most well-established community events must have a robust online presence. For Semimaraton, their outdated website was no longer serving the event or its community effectively. The site’s performance was lagging, its design looked antiquated, and its user experience was frustrating at best. The need for a comprehensive digital revamp was clear, and that’s where we came in.
Our goal was to not only redesign the website but also enhance its functionality, improve user experience, and ultimately support Semimaraton’s mission of bringing people together, whether they’re running, spectating, or supporting the cause.
The Challenge.
Our first task was to design a new website that matched the event’s growing popularity and the vibrant energy of its participants. One of the main challenges was organizing the existing content—like registration details, race routes, and event updates—in a way that made it easier to navigate, especially since users had struggled to find important information on the old site. We also needed to ensure the site was user-friendly for a diverse audience spanning various age groups.
Additionally, the old site had security vulnerabilities, particularly concerning the protection of registration data. Addressing these issues and enhancing security became a key part of our mission.
Solution.
We worked closely with the Semimaraton Iasi team to develop a fully modernized website, addressing the specific challenges the event faced.
Key Deliverables.
Consultancy: We worked with the Semimaraton team to understand their goals, needs, and vision for the website. This ensured that every decision we made was aligned with the event’s core values and long-term objectives.
UX/UI design: Our team created an intuitive user interface that made navigation effortless. Whether users wanted to register for the race, learn about the course, or check out photos from past events, the new design made it easy to find relevant information.
Content development: From registration forms to race details, we optimized the content to be clear, concise, and engaging.
SEO: We enhanced the site’s search engine optimization to make sure Semimaraton Iasi was more visible to people searching for running events and community gatherings.
Web development & API integrations: We built a robust backend, including custom API integrations that streamlined registration and improved overall site performance. We also implemented enhanced security features to safeguard user data.
Process and stages.
Consultancy: Our project followed a structured process to ensure that we met the expectations of the Semimaraton Iasi team and their audience:
Discovery & research: We started by analyzing the existing site, identifying pain points, and gathering insights from the Semimaraton Iasi team. Understanding the needs of participants and stakeholders was essential in shaping the revamp strategy.
Strategy & planning: We created a clear roadmap, outlining each step from design to development. This stage involved extensive collaboration with Semimaraton Iasi to ensure their vision and goals were well-represented.
Design & UX/UI: With the strategy in place, our design team focused on creating a user-friendly interface that reflected the event’s dynamic nature. We prioritized accessibility, ensuring the site worked seamlessly across devices.
Development: Our development team brought the designs to life with a focus on speed, security, and performance. Custom API integrations simplified registration processes, and security enhancements ensured user data remained protected.
Testing & launch: Before the website went live, we conducted extensive testing to ensure functionality, performance, and security were all up to standard. Once the tests were complete, we launched the new Semimaraton website.
Ongoing support: Even after launch, we remain committed to providing support, making sure the site stays updated, secure, and functional as the event grows.
Client Testimonial.
“Such joy of people as at Subsign, rarely! They are passionate, professional, attentive to details, with innovative ideas. They rebuilt the semimaraton.ro site from scratch, and what came out of their hands is an extremely attractive site that performs very well and is excellently structured and thought out. It’s simply WOW. Collaboration with Subsign means a new level of visibility in the online environment; now we have a virtual home that makes us happy and fulfills us, where we warmly invite the runners and partners of the Iași Half Marathon event.”
Semimaraton Iasi team
Conclusion.
The new Semimaraton Iasi website is more than just a digital upgrade; it’s a testament to the power of collaboration and shared values. Subsign is proud to have been a part of this project, helping Semimaraton Iasi grow its online presence while also contributing to the event’s success in real life. As both partners and participants, we’re excited to keep pushing boundaries and to be back next year: running the 10k this time!
This project wasn’t just about creating a website; it was about helping a community-driven event thrive in today’s digital age. We look forward to continuing our partnership with Semimaraton Iasi and helping them reach new heights.
If you need help in crafting the perfect strategy for your brand, leave us a message.
