{"id":11903,"date":"2024-04-26T16:38:02","date_gmt":"2024-04-26T13:38:02","guid":{"rendered":"https:\/\/subsign.co\/stories\/?p=11903"},"modified":"2024-05-09T15:19:58","modified_gmt":"2024-05-09T12:19:58","slug":"woocommerce-upgrade-new-features","status":"publish","type":"post","link":"https:\/\/subsign.co\/stories\/woocommerce-upgrade-new-features\/","title":{"rendered":"WooCommerce has an epic upgrade. Here&#8217;s what&#8217;s new."},"content":{"rendered":"\n<p class=\"article__para\"><span class=\"text-bold\"><\/span><span style=\"font-weight: 400;\">In the web development news section, WooCommerce has just received an epic upgrade that completely transforms the way you understand your customers and sales. Our team of web developers have prepared a short summary of what&#8217;s new on WooCommerce to explain in more detail how they can help you develop your online store to sell more and improve your marketing strategy.<\/span> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The new features in WooCommerce.<\/h2>\n\n\n\n<p class=\"article__para\"><span class=\"text-bold\"><\/span><span style=\"font-weight: 400;\">First and foremost, you can now see exactly which marketing channel (Facebook Ads, email marketing, etc.) brings in the most profitable sales. This means you can optimize your marketing tactics to direct your resources to the most effective channels for your business.<\/span> <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"430\" height=\"736\" src=\"https:\/\/subsign.co\/public\/stories\/wp-content\/uploads\/2024\/04\/image-73.png\" alt=\"\" class=\"wp-image-12067\" srcset=\"https:\/\/subsign.co\/public\/stories\/wp-content\/uploads\/2024\/04\/image-73.png 430w, https:\/\/subsign.co\/public\/stories\/wp-content\/uploads\/2024\/04\/image-73-175x300.png 175w\" sizes=\"auto, (max-width: 430px) 100vw, 430px\" \/><\/figure><\/div>\n\n\n\n<p class=\"article__para\"><span class=\"text-bold\"><\/span><span style=\"font-weight: 400;\">The new advanced reporting also precisely shows you how many customers each channel brought in, how much money they spent, and how effective each marketing effort was.<\/span> <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"303\" height=\"648\" src=\"https:\/\/subsign.co\/public\/stories\/wp-content\/uploads\/2024\/04\/image-74.png\" alt=\"\" class=\"wp-image-12068\" srcset=\"https:\/\/subsign.co\/public\/stories\/wp-content\/uploads\/2024\/04\/image-74.png 303w, https:\/\/subsign.co\/public\/stories\/wp-content\/uploads\/2024\/04\/image-74-140x300.png 140w\" sizes=\"auto, (max-width: 303px) 100vw, 303px\" \/><\/figure><\/div>\n\n\n\n<p class=\"article__para\"><span class=\"text-bold\"><\/span><span style=\"font-weight: 400;\">In addition, there is now the option to do Ninja customer segmentation, which helps you create ultra-relevant campaigns that target customers who have already shown interest. The benefit? Amazing increase in conversion rates!<\/span> <\/p>\n\n\n\n<p class=\"article__para\"><span class=\"text-bold\"><\/span><span style=\"font-weight: 400;\">Our favorite feature? The integration with some of the most relevant marketing platforms (Google Analytics, Facebook Ads, Mailchimp),  which means you will be able to have all your data in one place, for a complete picture of the success of your business.<\/span> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to use these new WooCommerce features.<\/h2>\n\n\n\n<p class=\"article__para\"><span class=\"text-bold\"><\/span><span style=\"font-weight: 400;\">With the data obtained from the new WooCommerce Order Attribution Tracking, you can become a marketing ninja and explore your sales to their maximum potential. Here are some concrete examples:<\/span> <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimize your advertising expenses.<\/h3>\n\n\n\n<p class=\"article__para\"><span class=\"text-bold\">Identify superstars<\/span>: <span style=\"font-weight: 400;\">Clearly see which marketing channels (social media, email, PPC, etc.) generate the most sales and valuable customers.<\/span> <\/p>\n\n\n\n<p class=\"article__para\"><span class=\"text-bold\">Stop wasting money<\/span>: <span style=\"font-weight: 400;\">Reduce the budget for underperforming channels and invest more in those that bring concrete results.<\/span> <\/p>\n\n\n\n<p class=\"article__para\"><span class=\"text-bold\">Test and refine<\/span>: <span style=\"font-weight: 400;\">Run experimental campaigns to see what works best for different audience segments.<\/span> <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create ultra-relevant marketing campaigns.<\/h3>\n\n\n\n<p class=\"article__para\"><span class=\"text-bold\">Do a laser segmentation<\/span>: <span style=\"font-weight: 400;\">Use attribution data to group customers based on their purchasing behavior. For example, you can create a special campaign for customers who have abandoned their shopping carts or a VIP offer for the most loyal buyers.<\/span> <\/p>\n\n\n\n<p class=\"article__para\"><span class=\"text-bold\">Personalize your messages<\/span>: <span style=\"font-weight: 400;\">Offer customers exactly what they&#8217;re looking for based on the channel through which they discovered you.<\/span> <\/p>\n\n\n\n<p class=\"article__para\"><span class=\"text-bold\">Increase conversion rate<\/span>: <span style=\"font-weight: 400;\">With more relevant campaigns, you&#8217;ll notice a significant increase in the number of customers completing their purchases.<\/span> <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Improve the customer experience.<\/h3>\n\n\n\n<p class=\"article__para\"><span class=\"text-bold\">Understand the customer journey<\/span>: <span style=\"font-weight: 400;\">With more relevant campaigns, you&#8217;ll notice a significant increase in the number of customers completing their purchases.<\/span> <\/p>\n\n\n\n<p class=\"article__para\"><span class=\"text-bold\">Identify pain points<\/span>: <span style=\"font-weight: 400;\">Discover where customers are abandoning the purchase process and optimize the experience to eliminate friction.<\/span> <\/p>\n\n\n\n<p class=\"article__para\"><span class=\"text-bold\">Build loyalty<\/span>: <span style=\"font-weight: 400;\">By offering a personalized and relevant experience, customers will gladly return to your online store.<\/span> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Insights from the subsigners.<\/h2>\n\n\n\n<p class=\"article__para\"><span class=\"text-bold\"><\/span><span style=\"font-weight: 400;\">Alex Mihai, our web development specialist, works daily with projects in WooCommerce and knows best how important this new feature is for online stores. Here is his advice for businesses using WooCommerce:<\/span> <\/p>\n\n\n\n<p class=\"article__para\"><span class=\"text-bold\"><\/span><span style=\"font-weight: 400;\">&#8220;As a developer with years of experience in e-commerce analytics, I understand the critical role of accurate order attribution. The new Order Attribution Tracking in WooCommerce is a game-changer. It leverages advanced tracking methods to provide a granular view of customer journeys and marketing channel performance. Imagine the possibilities &#8211; identifying high-performing channels, optimizing campaigns with laser precision, and segmenting audiences for hyper-targeted marketing. This translates to a significant competitive advantage. Don&#8217;t wait for your competitors to capitalize on this first. Upgrading to the latest WooCommerce version is a breeze, and the benefits are substantial.&#8221;<\/span> <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"377\" src=\"https:\/\/subsign.co\/public\/stories\/wp-content\/uploads\/2024\/04\/alex-m-specialist-2.jpg\" alt=\"\" class=\"wp-image-12329\" srcset=\"https:\/\/subsign.co\/public\/stories\/wp-content\/uploads\/2024\/04\/alex-m-specialist-2.jpg 668w, https:\/\/subsign.co\/public\/stories\/wp-content\/uploads\/2024\/04\/alex-m-specialist-2-300x169.jpg 300w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Our conclusion.<\/h2>\n\n\n\n<p class=\"article__para\"><span class=\"text-bold\"><\/span><span style=\"font-weight: 400;\">In short, Order Attribution Tracking data helps you understand exactly what motivates your customers to buy, which can radically change the success of your online store. This means that you will no longer need to rely on your intuition, but you will be able to optimize your marketing strategy based on the concrete data that you will find on your website.<\/span> <\/p>\n\n\n\n<p class=\"article__para\"><span style=\"font-weight: 400;\">If you want to get more information about our services, <\/span><a class=\"article__link\" href=\"https:\/\/subsign.co\/contact.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">leave us a message<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the web development news section, WooCommerce has just received an epic upgrade that completely transforms the way you understand your customers and sales. Our team of web developers have prepared a short summary of what&#8217;s new on WooCommerce to explain in more detail how they can help you develop your online store to sell [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[201,200],"class_list":["post-11903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development","tag-web-development","tag-woocommerce"],"acf":[],"_links":{"self":[{"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/posts\/11903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/comments?post=11903"}],"version-history":[{"count":10,"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/posts\/11903\/revisions"}],"predecessor-version":[{"id":12330,"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/posts\/11903\/revisions\/12330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/media\/11944"}],"wp:attachment":[{"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/media?parent=11903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/categories?post=11903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/tags?post=11903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}