{"id":12887,"date":"2024-08-09T09:19:55","date_gmt":"2024-08-09T06:19:55","guid":{"rendered":"https:\/\/subsign.co\/stories\/?p=12887"},"modified":"2024-08-12T15:02:23","modified_gmt":"2024-08-12T12:02:23","slug":"case-study-pelican-hotel-miami-web-design-subsign","status":"publish","type":"post","link":"https:\/\/subsign.co\/stories\/case-study-pelican-hotel-miami-web-design-subsign\/","title":{"rendered":"Case Study: Pelican Hotel Miami."},"content":{"rendered":"\n

Project Title<\/span>: Pelican Hotel Miami.<\/span> <\/p>\n\n\n\n

Project Date<\/span>: June 2024 (started Feb 2024).<\/span> <\/p>\n\n\n\n

Project Type<\/span>: Website Revamp | Consultancy | SEO | Graphics | Photo & Video Editing.<\/span> <\/p>\n\n\n\n

Project Goals<\/span>: Ensuring a seamless user journey and showcasing the uniqueness of each room.<\/span> <\/p>\n\n\n\n

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Introduction.<\/h2>\n\n\n\n

Immerse yourself in timeless glamor. Discover how we transformed the web experience of Pelican Hotel – Miami\u2019s iconic boutique hotel.<\/span><\/p>\n\n\n\n

Founded in 1948 and owned by Renzo Rosso (the founder of Diesel, the iconic fashion brand and the president of OTB Group) since 1992, the Pelican Hotel is a place where you can experience the authentic glamorous lifestyle in an iconic part of Miami Beach\u2019s rich history. The hotel offers 33 guest rooms with panoramic views, featuring one-of-a-kind vintage decor meticulously restored by local artisans.<\/span><\/p>\n\n\n\n

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Source: https:\/\/pelicanhotel.com\/
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The goal of the collaboration was to create a seamless web experience, by showcasing the uniqueness of the hotel and of every room. We had an amazing 3 months journey together with Pelican Hotel\u2019s team and we are super excited to share the results with you!<\/span><\/p>\n\n\n\n

The Challenge.<\/h2>\n\n\n\n

The Pelican Hotel Miami wanted a website that truly reflected its unique aesthetic and rich history. The existing site was outdated, lacked cohesive branding, and didn’t offer the seamless user experience needed to captivate potential guests. Additionally, the hotel wanted to enhance its online presence with better SEO, engaging content, and visually stunning graphics. The goal was to showcase each room’s individuality, highlight the hotel’s unique story, and increase conversion rates for online bookings.<\/span><\/p>\n\n\n\n