{"id":183,"date":"2018-01-15T12:52:42","date_gmt":"2018-01-15T12:52:42","guid":{"rendered":"http:\/\/newtest.subsign.design\/stories\/?p=183"},"modified":"2018-01-15T12:52:42","modified_gmt":"2018-01-15T12:52:42","slug":"spotlight-27","status":"publish","type":"post","link":"https:\/\/subsign.co\/stories\/spotlight-27\/","title":{"rendered":"Subsign Spotlight #027."},"content":{"rendered":"

As you may already know, we like to get in touch with artists that express their creativity through their work. So, we come back to you with another interview. Hope you will enjoy it!<\/p>\n

Subsign: Before we get things rolling, let\u2019s get acquainted. Tell us a few things about yourself.<\/span><\/p>\n

RubyQuby:<\/span>\u00a0First of all, we want to say that RubyQuby isn\u2019t the one person. There are two of us \u2013 Sasha and Helga. We are creative union, married couple and freelance studio. Our profile is illustration, but also, we are creating logotypes, patterns, icons, video graphics, etc.<\/p>\n

\"Subsign<\/p>\n

\"Subsign<\/p>\n

Subsign: What was your childhood like? Do you think your experiences from childhood have influenced your present creative endeavors?<\/span><\/p>\n

Sasha:<\/span>\u00a0My childhood was cool. My mother is a painter, so she accustomed me to drawing. She used to make some cool stuff as stuffed toys, watercolor postcards with birds and pets.<\/p>\n

Well, of course, like many children of the nineties I was keen of comics and cartoons.<\/p>\n

Oh yeah, I loved watching different vintage cartoons, including Looney Tunes (30s \u2013 60s). In addition, there were the Ninja Turtles, Ghostbusters, Reboot, the Lords of the Universe and many other shows of that time.<\/p>\n

Actually, all of this inspires me to this day.<\/p>\n

\"Subsign<\/p>\n

Helga:<\/span>\u00a0I loved my childhood (many thanks to my mom for this). Unlike other children, I never wanted to become an adult; I wanted to extend my childhood as long as possible: watch cartoons, draw as many as I like, play my favorite games, read interesting books, etc. Growing up, I realized that it is not necessary to become an ordinary adult, who mostly does what is needed, not what he wants. I think it was the desire to preserve the inner child and it is reflecting in my illustrations.<\/p>\n

\"Subsign<\/p>\n

Subsign: How would you describe your work style?<\/span><\/p>\n

Sasha:<\/span>\u00a0As I said, I’m inspired by the animation of 30-60 years, also I love punk culture.<\/p>\n

Here in RubyQuby I mix graphics, the style that I drew from the animation of 30 years, trying to add something to it from punk and I give it out through the prism of modern trends in graphic design.<\/p>\n

So here we are.<\/p>\n

Also, I have a personal project where I publish my works that do not fit the RubyQuby format, you can find it\u00a0here<\/a>.<\/p>\n

Helga:<\/span>\u00a0In short – something cute, with a touch of childishness and strangeness. (You can find me as Beata Obscura)<\/p>\n

\"Subsign<\/p>\n

Subsign: Can you share with us how your creative process works?<\/span><\/p>\n

Sasha:<\/span>\u00a0Before I start the process of creation, I can nurture an idea for weeks, asking questions to myself such as: would I really like what I’m trying to create?<\/p>\n

When I’m 100% sure that’s IT! what I want – I proceed to sketches.<\/p>\n

I always try to draw sketches on paper without resorting to digital gadgets, while the working atmosphere is very important for me. The atmosphere is the most important part of my creative process. My favorite wife should always be behind me, and the high-quality music should always sound.<\/p>\n

In general, the main part of my work is sketching. I pay a special attention to sketches.<\/p>\n

I believe that when the apocalypse comes, we will lose all the digital benefits, so it\u2019ll be the Great Handmade Time. We need to be ready, haha.<\/p>\n

After all the above I draw the final product (illustrations\/logo\/icons\/etc.) in the graphic editors. Moreover, I draw everything with my mouse.<\/p>\n

Helga:<\/span>\u00a0In my case, the idea can come to me both spontaneously, and can be bore for ages, improving in my head by itself. Sometimes, in the process of creating one illustration, the idea transforms and goes beyond, turning into an entire project with many illustrations. However, I’m a little off topic.<\/p>\n

So, it is as follows:<\/p>\n