{"id":1953,"date":"2018-10-18T10:29:33","date_gmt":"2018-10-18T07:29:33","guid":{"rendered":"https:\/\/subsign.co\/stories\/?p=1953"},"modified":"2025-07-28T15:31:26","modified_gmt":"2025-07-28T12:31:26","slug":"retro-in-digital-world","status":"publish","type":"post","link":"https:\/\/subsign.co\/stories\/retro-in-digital-world\/","title":{"rendered":"Retro In a Modern Digital World."},"content":{"rendered":"

Retro looks, filters, and videos are everywhere now. But why are they so popular?<\/span><\/p>\n

While building our website, we have decided to include an events section that has a retro vibe to it. We have talked about it more in a previous article<\/a>, explaining all about our decision process.<\/span><\/p>\n

Coming back to our subject.<\/span><\/p>\n

In the past 3 years or so, we brought back different aspects from decades like the 20s, 70s, 80s or the 90s. You can see it everywhere now. From the fashion industry to nutrition. But what\u2019s more important technology.<\/span><\/p>\n

Obviously, we are not using flip phones again, but there are some characteristics that never seem to die.<\/span><\/p>\n

The trend.<\/b><\/h2>\n

Being retro in a modern digital world seems more and more appealing to young people nowadays. Millennials and centennials being the ones riding the retro wave. Apps, clothes, social movements, diets, you name it.<\/span><\/p>\n

Using apps such as Huji cam, Vintage Retro Camera, VHS and many more is a hit right now. Even if you use an app like Snapseed you can create a retro feel to it by adding some grain & dust and Voila!<\/span><\/p>\n

<\/p>\n

The trend started to pick up when runway models started to post photos of polaroids on Instagram. The inspiration is very clear: photos from the 90s with fellow models taken on disposable cameras. Even the most followed account on Instagram, belonging to Selena Gomez, has a few pictures using Huji cam. Since models and influencers started to adopt the trend, everyone adopted it.<\/span><\/p>\n

Taking it a step further, YouTube creators<\/a> have started to edit or add in their videos tiny sections of videos filmed on VHS. Or even talk about how they are editing they social media posts with different apps to give them the retro look that everyone is dying to have right now.<\/span><\/p>\n

<\/p>\n

Why does this work?<\/b><\/h2>\n

You might be wondering why is this working so well? Shouldn\u2019t we embrace technology and everything it has to offer? Well, yes.<\/span><\/p>\n

But, like everything else in the world, we are attracted to emotions. And nostalgia is the one playing a big role on the Retro scene. It\u2019s a common feeling used in advertising to make people consume<\/a> a wide variety of products or service. Just think about how Coca-Cola brought back one of their most famous Christmas ads.<\/span><\/p>\n