{"id":265,"date":"2018-01-16T08:26:55","date_gmt":"2018-01-16T08:26:55","guid":{"rendered":"http:\/\/newtest.subsign.design\/stories\/?p=265"},"modified":"2018-01-16T08:26:55","modified_gmt":"2018-01-16T08:26:55","slug":"voice-search","status":"publish","type":"post","link":"https:\/\/subsign.co\/stories\/voice-search\/","title":{"rendered":"How voice search influences SEO strategies."},"content":{"rendered":"

Definitely one of the most hyped technologies introduced in the last few years, Voice Search is the fastest growing search type worldwide. To showcase this growth take into consideration the fact that last year, according to Google,\u00a020%<\/a>\u00a0of all mobile queries were voice searches. Voice searches are mostly done on smartphones and with Google now switching to a\u00a0mobile index<\/a>\u00a0it\u2019s easy to understand why they\u2019re so important in a mobile-dominated digital world.<\/p>\n

\"How<\/p>\n

Naturally, with the ever-increasing popularity of voice search, marketers all around the world have to adapt, as the old SEO strategies won\u2019t be effective. Here\u2019s how voice search influences and shapes the future of SEO strategies:<\/p>\n

1. Mobile First<\/h2>\n

First things first, your website has to be optimized for mobile. As earlier said Google\u2019s focusing on mobile, and ranks your website accordingly. Therefore, when you make sure your website runs smoothly on smartphones and provides a solid, high-quality experience to visitors. Furthermore, it\u2019s highly important to make sure your location settings are up to date, as they play a vital role in voice search queries. Just think how many times you wanted to find \u201crestaurants near me\u201d, or \u201cshops near me\u201d.<\/p>\n

\"How<\/p>\n

2. Conversational content<\/h2>\n

As obvious as it may seem, people don\u2019t talk the same way they type. Try reading out loud your average website, and you\u2019ll notice the difference. Some of the written content may sound off, with phrases too long or words that are not really used when talking. Furthermore, you\u2019ll notice that some websites have a far too formal tone that\u2019s quite dry when reading out loud. When it comes to comes to queries you can see the differences quite clearly. For instance, when typing, it is natural to write \u201cRestaurants Colosseum\u201d, to find out which restaurant is closest to the Colosseum in Rome. When using Siri or Google Assistant the natural approach is to say something like\u201d What\u2019s the closest restaurant to the Colosseum. In a nutshell, your content should have a conversational tone as opposed to a very formal, dry one, and incorporate the different, every-day expressions.<\/p>\n

\"How<\/p>\n

3. Long-tail keywords<\/h2>\n

Given the fact that people use long phrases in voice searches, it\u2019s only natural that the short, simple keywords are less and less relevant. Marketers have to pay attention to the specific conversational long-tail keywords that the people use when voice search for a product or service. This means that to boost your SEO efforts, you have to use keywords that showcase the details and benefits of your products, and if needed include specific phrases and sentences.<\/p>\n

4. Frequently asked questions<\/h2>\n

A useful thing you can do to improve your SEO strategy is to include in your website A Frequently asked questions (FAQ) section. People usually use voice search in the so-called\u00a0micro-moments<\/a>. These are moments in which the person using voice search has a specific urgent need and wants to solve it. They are divided into four groups:<\/p>\n