{"id":294,"date":"2018-01-16T09:18:35","date_gmt":"2018-01-16T09:18:35","guid":{"rendered":"http:\/\/newtest.subsign.design\/stories\/?p=294"},"modified":"2018-01-16T09:18:35","modified_gmt":"2018-01-16T09:18:35","slug":"digital-marketing-can-get-clients","status":"publish","type":"post","link":"https:\/\/subsign.co\/stories\/digital-marketing-can-get-clients\/","title":{"rendered":"How Digital Marketing can get you clients."},"content":{"rendered":"

There\u2019s no secret that Digital Marketing can make or break your business. With everyone spending more and more time online, and whether you\u2019re a company is a business to business (B2B) type or a business to consumers type, it is clear that you have to go where the people are.<\/p>\n

If the impact of Digital Marketing on the number of clients you have is still a mystery, or if you believe that Digital Marketing is just a black hole that sucks money and brings little to no benefits, perhaps it\u2019s high time to take a look at how it works.<\/p>\n

\"How<\/p>\n

Awareness<\/h2>\n

First thing\u2019s first, if you want to have more clients, and subsequently increase sales revenues and profit, people or business have to hear about you. Statistically speaking,\u00a0roughly 60%<\/a>\u00a0of all consumers prefer to buy products or services from brands they deem familiar, rather than from new, unknown brands.<\/p>\n

This period, in which Marketing efforts are concentrating towards making your brand known to more people is called the Awareness stage. From establishing an online presence through a website and social media channels to creating valuable content, and campaigns, these are all steps that you have to take in order to let people and business know about you.<\/p>\n

However, It is highly important that the content you\u2019re creating is valuable for your desired audience, and it isn\u2019t just some pieces of content (articles, e-mails, online ads, SM posts) that aggressively promote your products and services. People have to become aware of your products out of their own interest, and not because you\u2019re forcing articles, Newsletters or Facebook posts on their screens.<\/p>\n

Consideration<\/h2>\n

If your content manages to intrigue people or business, they\u2019ll start digging into your brand. From visiting your website to scrolling through your Social Media Channels. This is where the quality of your online presence will be tested.<\/p>\n

\"How<\/p>\n

When you look at the numbers, on average, people leave your website after just\u00a015 seconds<\/a>\u00a0If you think of mobile websites, well\u2026, things are even more complicated. According to Google, if your mobile webpage won\u2019t load in\u00a03 seconds<\/a>, 53% of people will abandon their visit. You can see now why the quality of your website is so important.<\/p>\n

In case the quality of your online presence ( Website, Social Media Channels, Newsletters, and Apps if the business specifics requires them) is good enough, people will go from exploring your brand to testing it. This means that they will ask for a trial, or buy your product for the first time.<\/p>\n

First Sales<\/h2>\n

Now comes the moment of truth: If your product or services satisfy and meet the new client\u2019s expectations and overall experience – product\/services plus the journey from awareness stage to the buying stage and post buying stage is positive, they will come back for more.<\/p>\n

Their loyalty isn\u2019t the only benefit you\u2019ll receive. When people are satisfied with a product they\u2019ll recommend it to around\u00a04 other people<\/a>. This is not just free marketing for you. These are 4 new potential customers that have jumped over the whole awareness stage and are actively thinking about trying your product or service.<\/p>\n

\"How<\/p>\n

This is just a basic digital buyer\u2019s journey. In other words, how Digital Marketing can bring you more clients, and enhance your brand\u2019s market position. However, the process is much more complex than this. One wrong move and your company can suffer for a very long time.<\/p>\n

This is the reason why it\u2019s important to work with professional communication agencies that have the experience and know-how to make sure your brand\u2019s online communication is successful.<\/p>\n","protected":false},"excerpt":{"rendered":"

There\u2019s no secret that Digital Marketing can make or break your business. With everyone spending more and more time online, and whether you\u2019re a company is a business to business (B2B) type or a business to consumers type, it is clear that you have to go where the people are. If the impact of Digital […]<\/p>\n","protected":false},"author":1,"featured_media":243,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/posts\/294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/comments?post=294"}],"version-history":[{"count":0,"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/posts\/294\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/media\/243"}],"wp:attachment":[{"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/media?parent=294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/categories?post=294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/tags?post=294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}