{"id":30223,"date":"2025-08-19T13:21:51","date_gmt":"2025-08-19T10:21:51","guid":{"rendered":"https:\/\/subsign.co\/stories\/?p=30223"},"modified":"2025-08-19T13:29:48","modified_gmt":"2025-08-19T10:29:48","slug":"stop-posting-too-much","status":"publish","type":"post","link":"https:\/\/subsign.co\/stories\/stop-posting-too-much\/","title":{"rendered":"Stop posting more. Start posting you."},"content":{"rendered":"\n

<\/span>Have you noticed that, now, with AI, everybody can post anything at any time?<\/span> <\/p>\n\n\n\n

<\/span>You can create all kinds of content (photos, videos, articles, short guides) but the risk is that it will end up looking almost the same as what many, many other brands are posting.<\/span> <\/p>\n\n\n\n

<\/span>Because every time we see a blog article starting with \u201cIn this digital era\u2026\u201d we get d\u00e9j\u00e0 vu.<\/span> <\/p>\n\n\n\n

<\/span>And then we remember: less is more. Again.<\/span> <\/p>\n\n\n\n

Find your brand’s identity.<\/h2>\n\n\n\n

<\/span>You know what\u2019s better than posting random (or boring) content five times a week on Instagram?<\/span> <\/p>\n\n\n\n

<\/span>One post that makes your followers say: \u201cOh, look, it\u2019s that brand with the cool posts. I\u2019ll like it. I\u2019ll save it.\u201d<\/span> <\/p>\n\n\n\n

<\/span>That\u2019s why our first advice for any brand on social media is this: create authentic, representative, and recognizable content. Not just visually, but in all your online (and ideally offline) communication.<\/span> <\/p>\n\n\n\n

<\/span>Your online signature is what makes your community relate to you and feel like they truly know you. So make sure everything you post is unmistakably you.<\/span> <\/p>\n\n\n\n

Brands that have a strong online identity.<\/h2>\n\n\n\n

<\/span>First of all, we have to mention Ryanair. You just know it\u2019s them when you see a self-deprecating plane with a face on it in an online meme. And most often, it will make you laugh. That\u2019s why we like Ryanair, because it\u2019s sarcastic, unapologetic, and proudly owning its TikTok-trend style of posting.<\/span> <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

<\/span>To stay in the funny, unexpected theme, we have to mention (once again) Liquid Death. It\u2019s slowly becoming the go-to example in marketing because it\u2019s just so surprising, it can\u2019t be ignored.<\/span> <\/p>\n\n\n\n

<\/span>When we see a gory, bloody, and slightly disturbing animation on our feeds, we immediately think of the canned water brand. But there\u2019s so much to learn from them, starting with the courage to dare to do things so differently.<\/span> <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

<\/span>A less popular brand, but one that does authentic posting just right, is the visual resource platform Death To Stock. Their Instagram content is not overwhelming, yet instantly recognizable. When you see a reel or a carousel from them in your feed, you just know it\u2019s theirs. <\/span> <\/p>\n\n\n\n

<\/span>At the moment, they have a little over 240 posts on Instagram, even though they\u2019ve been posting since 2016. But that\u2019s the whole point: every piece of content is thoughtfully curated. The reels are a visually immersive experience, while the information they share about visual trends is concise, on point, and actually useful. It\u2019s a page worth following and worth learning from.<\/span> <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

<\/span>And then there\u2019s Jacquemus. The French fashion brand has turned its Instagram into a carefully curated gallery that feels more like an art book than a commercial page. Each post is minimal, playful, and unmistakably \u201cJacquemus\u201d, whether it\u2019s a sunlit campaign in the South of France, a tiny handbag shot in an oversized landscape, or a quirky behind-the-scenes moment.<\/span> <\/p>\n\n\n\n

<\/span>They don\u2019t overwhelm followers with content; instead, they post intentionally, creating a visual rhythm that reflects the brand\u2019s poetic identity. That\u2019s why their feed doesn\u2019t just sell clothes, it sells a whole mood, a lifestyle.<\/span> <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

<\/span>Another great example is MUBI, the streaming service for independent and arthouse films.<\/span> <\/p>\n\n\n\n

<\/span>Their Instagram isn\u2019t about shouting \u201cwatch now\u201d at every turn. Instead, it feels like a love letter to cinema. The posts are thoughtfully curated film stills, short clips, and quotes that highlight the beauty of filmmaking. Each piece of content reflects the brand\u2019s identity as a tastemaker for film lovers, not just another platform competing for attention.<\/span> <\/p>\n\n\n\n

<\/span>By keeping their feed refined and intentional, MUBI has built a community of cinephiles who don\u2019t just follow for updates, they follow for inspiration.<\/span> <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

<\/span>And finally, Patagonia. Their social media isn\u2019t about selling jackets every single day. It\u2019s about telling stories, highlighting activism, and staying true to their environmental values. They know that being authentic means putting purpose before promotion. That\u2019s why their audience trusts them and why their posts stand out in a crowded feed.<\/span> <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

<\/span>There are many other brands starting to value quality over quantity when it comes to content. But we\u2019ll leave you with this homework: try to find them on social media and analyze how their content has shifted in the past year. <\/span> <\/p>\n\n\n\n

<\/span>We truly appreciate this change, and we hope organic content will continue to regain its worth. Because in the end, users don\u2019t care if it\u2019s a brand\u2019s page. They just want to see content that makes them feel something.<\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

Have you noticed that, now, with AI, everybody can post anything at any time? You can create all kinds of content (photos, videos, articles, short guides) but the risk is that it will end up looking almost the same as what many, many other brands are posting. Because every time we see a blog article […]<\/p>\n","protected":false},"author":1,"featured_media":30241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-30223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/posts\/30223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/comments?post=30223"}],"version-history":[{"count":7,"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/posts\/30223\/revisions"}],"predecessor-version":[{"id":30242,"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/posts\/30223\/revisions\/30242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/media\/30241"}],"wp:attachment":[{"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/media?parent=30223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/categories?post=30223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/subsign.co\/stories\/wp-json\/wp\/v2\/tags?post=30223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}