{"id":4259,"date":"2023-02-13T16:11:18","date_gmt":"2023-02-13T13:11:18","guid":{"rendered":"https:\/\/subsign.co\/stories\/?p=4259"},"modified":"2023-02-14T16:57:02","modified_gmt":"2023-02-14T13:57:02","slug":"the-logo-design-checklist","status":"publish","type":"post","link":"https:\/\/subsign.co\/stories\/the-logo-design-checklist\/","title":{"rendered":"The Logo Design Checklist."},"content":{"rendered":"\n

As said by renderforest.com<\/a>, the logo is the number one brand identifier with up to 75% of customers identifying it first rather than let’s say its TOV or signature color. On the other hand, “60% of consumers<\/em><\/a> avoid brands that have odd, or unappealing logos, regardless if they received good reviews.<\/em>“<\/span><\/p>\n\n\n\n

Just take into account how many times you walked down the street and saw something familiar of a logo that you know and immediately thought of that. The correlation needs to be created in time. One of our favorite examples is McDonald’s, a brand that has started to use less its logo<\/a> but rather counts on the consumers’ imagination<\/a> and memory for it.<\/span><\/p>\n\n\n\n

In order to achieve that, you need to make sure that you have a good base. The logo will evolve through time and trends, but the idea must always be there.<\/span><\/p>\n\n\n\n