ITDays is a regional conference in Cluj-Napoca, Romania that focuses on Innovation, entrepreneurship and technologies in the IT space. Since its start in 2013 the conference has gathered together the biggest companies in the tech world.
In the first edition we had the privilege to be guest and since then we have been platinum partners for the conference.
We had the opportunity to develop de visual and branding elements of this ever growing event.
After researching all the other similar events and others that take place in the area we saw that a simple color scheme based on a neutral color alongside a vibrant strong one. In the logo design we took a geometric and minimalistic approach that permitted us to build upon it with other visual elements for a complete brand experience and branding materials.
All of the promo and print materials that we have designed, from posters, roll-ups, stands, tickets, agendas, business cards and badges, had to follow the guidelines we have set in order for the brand to have a linear and complimentary feel.