What’s the one content format that still seems to have a chance to reach a large audience organically online? Video, of course. What kind of videos can you make to promote your business apart from TikToks and Instagram reels? An animated explainer video, which is a video designed to simplify complex ideas, products, or services and make them more understandable to a broad audience.
5 reasons to invest in an animated brand video.
Whether you’re looking to attract new customers, educate the old ones, or just explain how your products and services work, an explainer video is an excellent choice for your video digital marketing needs.
All that matters is that your brand is recognized.
Whether you’re looking to attract new customers, educate the old ones, or just explain how your products and services work, an explainer video is an excellent choice for your video digital marketing needs.
It`s a video and people prefer watching videos.
Just think, how many people choose to read an article and how many to watch a youtube clip when documenting something? Correct. Video is the ideal method to ensure that any information will find your audience and capture their attention. According to synthesia.io:
1. Video made up 82% of all internet traffic in 2022;
2. Over 2.6 billion people around the world use YouTube every month;
3. Viewers retain 95% of a message when watching it on video (vs. 10% through text).
It’s like a video business card.
The popularity of online video is evident, with a significant percentage of internet users regularly watching videos. Explainer videos also allow you to deliver a perfect pitch globally, 24/7, showcasing your products or services consistently.
Google also appreciates videos and moves your brand up in the ranking.
Google’s algorithm considers visitor engagement, making online videos a valuable asset for improved search rankings.
Also, videos bring web traffic.
While there’s no guaranteed formula for virality, animated videos have proven effective in boosting product visibility.
The creative process we will embark on.
At Subsign, we understand the importance of storytelling and strategy in crafting compelling narratives for businesses. Join us on a journey through our creative process, as we explore how animated videos can elevate your brand and drive results.
Discovery.
Our process begins with a deep dive into your business – the what, the why, and the how. We believe that every brand has a unique story waiting to be told. Through collaborative sessions, our teams work together to ask the right questions, both easy and challenging, to unravel the essence of your brand.
Ideation.
With insights gathered during the discovery phase, we embark on the ideation stage. Our creative minds generate concepts that present your brand’s value in distinctive and memorable ways. Your input guides us as we navigate toward the destination, ensuring that the final product aligns seamlessly with your brand identity.
Script/Storyboard.
As the video takes shape, we craft a compelling script and sketch main scenes akin to a comic book. In this visual narrative, your company or product becomes the hero. The storyboard serves as a roadmap for the animation, blending storytelling with strategic messaging.
Style Exploration.
Our style exploration involves presenting a range of stylistic options based on your core brand values. This step is crucial as it builds the visual foundation of the storyboards. Animated characters and colors linked to your brand create a personal connection with your audience, fostering brand loyalty and turning customers into ambassadors.
Production.
The production stage is where illustrations come to life. Meticulously crafted around approved storyboards and style, our team sprinkles digital magic to convey your message effectively. This phase combines creativity and technical expertise to ensure a visually stunning and impactful animated video.
Sound design.
Upon presenting the rough cut, your feedback is invaluable. We refine every detail until the animation is perfect from start to finish. Custom sound design and the right music track enhance the viewer’s experience, making your message resonate.
Delivery.
Upon completion, we deliver your HD files and guide you on analytics and launching strategies. With a well-crafted animated video in hand, you’re ready to showcase your brand personality, engage your audience, and achieve your marketing goals.
Conclusion.
If you are thinking of adding a new strategy to promote your brand that is not just a passing trend but a worthwhile long-term investment, consider the idea of animated video. And if you have other questions, leave us a message.
