If you’re reading this, you’re probably wondering: Should I hire a Chief Marketing Officer (CMO) or outsource my marketing to a company that can do it all?
Let’s cut to the chase: outsourcing your marketing (or opting for an Outsourced CMO) might just be the best business decision you haven’t made yet. And no, I’m not just saying that because we’re a marketing agency (though we may be biased), actually, we’ve got some pretty compelling reasons to back it up.
Is hiring an outsourced chief marketing officer the best decision you haven’t made yet?
Grab a coffee (or tea, we don’t judge) and let’s break down why going the outsourced route is the smarter, more efficient, and – let’s be real – financially savvier choice for your business.
The financial win: save money, keep quality.
Let’s start with the elephant in the room: money. We all know that hiring a full-time CMO isn’t exactly cheap. We’re talking about a six-figure salary (or more depending on the industry), not to mention benefits, bonuses, stock options – basically, it’s like adopting a marketing mastermind who comes with a luxury price tag.
But when you outsource your marketing department or go with an Outsourced CMO, you’re paying for top-tier talent for a more competitive price than of a full-time hire. It’s like getting the VIP pass to an entire marketing team for the price of one high-salary exec. Oh, and you don’t have to worry about employee benefits, paid time off, or surprise expenses. You pay for what you need, when you need it.
TL;DR: You get more bang for your buck with an outsourced CMO. No need to start budgeting for a company yacht just yet.
Expertise on tap: instant access to a full marketing team.
You hire one CMO; you get one brilliant mind. But when you outsource, you get a whole team of experts. Imagine this: strategists, creatives, web designers, copywriters, media buyers, and more, all under one roof, ready to roll up their sleeves and work their magic for your brand.
It’s like having a Swiss Army knife of marketing at your disposal. Need a campaign launch? Covered. Want to create the brief and sketch the user experience for your website redesign? No problem. Want to have a clear strategy on relevant communication channels? Say no more! Each area of your marketing plan gets the attention it deserves from specialists who live and breathe their craft.
TL;DR: Hiring an in-house CMO doesn’t automatically get you a full creative team. Spoiler: they’re only human. Outsourcing, on the other hand, connects you with a collective brain trust of marketing talent.
Efficiency: speed up without the growing pains.
Building a marketing department from scratch is like assembling IKEA furniture – sounds simple, but before you know it, you’re lost, frustrated, and surrounded by pieces that don’t seem to fit. Hiring, onboarding, and training a whole team takes time – time that your competition is using to reach your customers first.
Outsourcing solves that problem. You get an entire marketing department that’s already up and running. No “assembly required,” no growing pains – just an immediate, strategic focus on getting results. An outsourced CMO, backed by their team of experts, hits the ground running, bringing speed, precision, and efficiency to your marketing efforts.
TL;DR: Skip the headaches and hire an outsourced marketing team that’s ready to go, right out of the box.
Fresh perspectives & diverse skill sets.
When you hire internally, there’s always the risk of “echo chamber” thinking – everyone shares similar ideas because they’re all part of the same bubble or they do not want to shake the boat and prefer the comfort of keeping things as is. Outsourced teams bring fresh perspectives and diverse experiences to the table. They’ve worked across multiple industries, markets, and challenges, which means they’ve got a treasure trove of ideas and strategies that your in-house team may never have considered.
Outsourcing also means innovation. Agencies – like subsign:) – are constantly testing the waters with new tools, tactics, and trends. You’ll be able to leverage this cutting-edge knowledge without having to invest time or money in trial and error.
TL;DR: Fresh eyes + outside-the-box thinking = next-level marketing ideas.
Scalability without the stress.
Businesses grow (hopefully), and your marketing efforts need to grow with them. But scaling a marketing team in-house can be a logistical nightmare. You need more people, more resources, more management – more everything.
With an outsourced team, scalability is a breeze. Whether you’re gearing up for a big product launch or expanding into new markets, you can scale your marketing efforts up or down without having to go through the hassle of hiring or laying off staff. An outsourced CMO provides flexibility, allowing your marketing to grow with your business needs.
TL;DR: No need to worry about building an entire new wing of your office just to fit a bigger marketing team.
So, why not give it a try?
At the end of the day, outsourcing your marketing or opting for an Outsourced CMO isn’t just a cost-effective alternative – it’s an efficient, innovative, and flexible approach to growing your business. You get the full package of marketing expertise, strategy, and execution without the stress and financial strain of building an in-house team from the ground up.
And who wouldn’t want that?
If you’re ready to take the plunge, you know where to find us. subsign has your back, and we promise, it’ll be the best decision you haven’t made – yet.
If you need help in crafting the perfect strategy for your brand, leave us a message.
