To successfully navigate the dynamic world of consumer perceptions, it helps to understand the landscape. If you don’t know where you stand, it’s difficult to get where you want to be. Our approach blends digital and traditional research, to give brands a clearer line of sight to their goals. We strive on discovering new opportunities within uncharted territory.
Social Listening Brand & Competitive Analysis
The brand & competitive analysis provides an understanding of the online conversation environment of your brand and competitive set. Through our manual approach we determine the brand health of your brand, and map key metrics against competitors to determine growth opportunity areas for your brand.
Our Community Analysis reveals who’s talking about your brand. Beyond demographics, we analyze the consumer’s digital footprint to expose passion points that drive behaviors. This unique way of segmenting has implications for media targeting, content, and community strategy.
We plots online consumer perception of your brand against a map of functional and emotional attributes, revealing the white space opportunities and providing the ability to track that growth and capitalize on them in the future.
Consumer Journey Mapping
This analysis highlights the consumer’s path from awareness to the moment of purchase. It’s a thorough, yet simple, map of the journey, revealing barriers, triggers, mindset, motivation, and touchpoints to inform messaging strategies, digital architectures, content creation and more.
By using trend analysis we can pinpoint trends and seasonality through the use of a predictive formula that includes both search and social media data. We are able to give brands clear direction on which trends it can align with to successfully resonate with the current narrative.