During most of our lunch break you can see us hanging out in front of the Indian restaurant(the only one in Iasi) in the food court area of Palas Mall.
This is how we became friends with the people there and how they asked us to help them in making a new design to their menus and other visual promo elements.
Print, Branding, Visual Assets, Design, Advertising, Marketing, Photoshoot, Editing
The first step was to do a complete overhaul and rebranding, to better outline the products, while also making it versatile for expansion to a spice store and delivery service.
In developing the new brand we tested out multiple visual style and packaging materials and finishes. Below are some of the initial drafts that didn't make the cut as well as the final result, to be noted all test where done with clients and potential clients that fit the persona.
By playing around with vibrant colors and making sure that the actual food is the main focus we stayed true to the indian traditional style, while giving it a twist that fits in the cultural landscape of the location it is placed in.
The rebrand and new image change was built with all media channels in mind, that obviously includes digital platforms. Video is still massively underrated as a form of content and our whole strategy to promote Rijal’s was centered around it. And boy oh boy did it work.
Highlights:
Currently we are working on an ecommerce store with the purpose of increasing sales for the Rijal’s - International condiment store at a national level. Like with everything else we do, the end clients experience is key and they way how they understand and interact with the brand is the key to conversion.
After the redesigning of the visual elements from the physical location, which saw a 20% growth in revenue, we then decided to move into the home delivery market. For that we made takeaway menus for distribution and promotional reasons.
By having come up with the solution of integrating LCD screen for the menus, we could change them very quick and highlight offers, new dishes and key messages to the clients. To make it sweeter, this was also very cost effective compared to the print and the conversion rates are still growing up.
The quality of work and the passion put into is easy to see. With the help of Subsign we manage to change our look and get in front of clients. We saw this when it came in the increase customers we have.
"Ideas are easy. Implementation is hard."
Guy Kawasaki