During most of our lunch break you can see us hanging out in front of the Indian restaurant(the only one in Iasi) in the food court area of Palas Mall.
This is how we became friends with the people there and how they asked us to help them in making a new design to their menus and other visual promo elements.
Print, Branding, Visual Assets, Design, Advertising, Marketing, Photoshoot, Editing
In the food court area there are numerous restaurants with different specifics. All of them follow their own visual style, so we knew from the start that we had to set a clear aesthetic in order to catch the eye of a potential client.
By playing around with vibrant colors and making sure that the actual food is the main focus we stayed true to the indian traditional style, while giving it a twist that fits in the cultural landscape of the location it is placed in.
After the redesigning of the visual elements from the physical location, which saw a 20% growth in revenue, we then decided to move into the home delivery market. For that we made takeaway menus for distribution and promotional reasons.
The quality of work and the passion put into is easy to see. With the help of Subsign we manage to change our look and get in front of clients. We saw this when it came in the increase customers we have.
"Ideas are easy. Implementation is hard."
Guy Kawasaki