Milou van der Heijden.
Milou van der Heijden is a professional squash player, ranked number 1 in the Netherlands.
She reached a career-high world ranking of World No. 38 in June 2015.
Our initial challenge was to create an instantly recognizable and iconic logo, that will best translate the attitude and lifestyle of a pro athlete.
After all the branding elements have been all in place, we set the communication tone and started working on a website that had to address 3 needs:
- A personal and professional biography of MILOU VAN DER HEIJDEN.
- A way for fans to connect and stay in touch with her schedule and life updates.
- A centralized place for global media outlets that best represents the player.
The approach we took in realizing the visual element for the Milou Van Der Heijden brand was to design a time lasting logo that has the resemblance of a family crest, thus emphasising the personal aspect as well as promoting the achievements of such a high performance athlete.
In our research some of the references and direction was taken from other top athletes such as: Kevin Durant, Roger Federer and Leo Messi.
When we started the wireframe and layout design we had to always keep in mind the multi purpose of the website and the necessary information it must provide to the visitors.
Functions such as latest results and future matches and tournaments schedules had to be present for both fans and media to be in constantly informed about the whereabouts and results.
We added a news subscription section so that reporters or die hard fans can be in constant contact with the media representative for Milou, thus having updates sent to them first.
Given the fact that for everyone the support of others is a very powerful motivational factor, probably even more so for athletes we also added a way people can send messages and get in touch with Milou.