IT Days.

ITDays is a regional conference in Cluj-Napoca, Romania that focuses on Innovation, entrepreneurship and technologies in the IT space. Since its start in 2013 the conference has gathered together the biggest companies in the tech world.

We are proud to be support the 4 day conference since 2015 as platinum partners.

2015 Edition 2016 Edition 2017 Edition

2017 Edition

Capitalizing on the growth from the past years, in 2017 we decided to start promoting with a teaser campaign. After trying to bring a more realistic and non-computer generated vibe for this event we came up with the idea of combining retro tech with a visual trick.

While filming the entire process we could give small sneak peaks and at the same time letting people know how the preparation for the conference was moving forward.

• 
• 
• 
• 
• 
• 
• 
• 

2016 Edition

For the 2nd edition that we were partners, the theme was more human centric, focusing on automatization, artificial intelligence, user experience and interfaces.Having this in mind, while still keeping in the previous brand guidelines that we set, we moved forward with a symbolic and catchy hand drawn image that was the centerpiece of all promo materials.

• 
• 
• 
• 
• 
• 
• 
• 

2015 Edition

For the 2nd edition that we were partners, the theme was more human centric, focusing on automatization, artificial intelligence, user experience and interfaces. Having this in mind, while still keeping in the previous brand guidelines that we set, we moved forward with a symbolic and catchy hand drawn image that was the centerpiece of all promo materials.

The Challenge

We had the opportunity to develop de visual and branding elements of this ever growing event.

After researching all the other similar events and others that take place in the area we saw that a simple color scheme based on a neutral color alongside a vibrant strong one. In the logo design we took a geometric and minimalistic approach that permitted us to build upon it with other visual elements for a complete brand experience and branding materials.

All of the promo and print materials that we have designed, from posters, roll-ups, stands, tickets, agendas, business cards and badges, had to follow the guidelines we have set in order for the brand to have a linear and complimentary feel.