-
Marketing
What Temu can’t sell (and why that’s your biggest opportunity).
“How can a Romanian business compete with prices like these?” It’s a question we’ve been ...
• 26/08/2026
-
Marketing
The ROI scorecard every business should have.
How to calculate your true customer acquisition cost (CAC) by channel. “Our Meta Ads are ...
• 19/08/2026
-
Marketing
The digital maturity checklist for SMEs.
There’s a familiar conversation happening in many growing businesses. “Sales are slowing down. Should we ...
• 13/08/2026
-
Marketing
Decoding the Ansoff Matrix for Romanian market growth in 2026.
“Should we launch a new product?” “Should we enter a new market?” “Or should we ...
• 04/08/2026
-
Marketing
Your sales team hates your marketing leads (and how an external CMO fixes it).
If you’ve ever sat in a meeting where marketing proudly presented campaign results while the ...
• 14/07/2026
-
Marketing
Marketing in the agentic AI era.
For the past few years, AI has mostly been a helpful assistant for us marketers. ...
• 16/06/2026
-
Marketing
Audemars Piguet’s Swatch release. Good or bad marketing?
When Swatch announced its collaboration with Audemars Piguet (one of the members of the “holy ...
• 26/05/2026
-
Marketing
Why Your Brand Shouldn’t Be Obsessed with Gen Z.
It looks like today everyone is trying to speak Gen Z. And it makes sense ...
• 05/05/2026
-
Marketing
Can you fully automate your agency (without it imploding)?
It’s Monday morning. You open your laptop, and instead of a frantic Slack stream of ...
• 20/04/2026
-
Marketing
The power of anime in marketing: One Piece case study.
A few years ago, we wrote about how anime was becoming a rising force in ...
• 15/04/2026
-
Marketing
The Gulf energy crisis is changing how people live. A marketing perspective.
The ongoing tensions in the Gulf, involving Iran, are starting to ripple through everyday life. ...
• 07/04/2026
-
Marketing
Can AI handle your brand’s marketing?
There is a current discussion in the marketing field about the use of AI and ...
• 04/03/2026
-
Marketing
Why you should fix your strategy before you redesign your website.
You’ve hit a revenue plateau. Your marketing leads are inconsistent. The sales team is complaining. ...
• 02/02/2026
-
Marketing
The question most business owners get wrong: Marketing Director or Manager?
For businesses with turnover between €500k and €5M, the decision to hire a Marketing Director ...
• 14/01/2026
-
Marketing
Reputation reframing in marketing: the Louvre heist.
Do you know why the Mona Lisa became the most famous painting in the world? ...
• 04/11/2025
-
Branding , Marketing
Sneakernomics: the marketing behind the new cool kids on the block.
We always love a good marketing example from a sneaker brand. Until recently, it was ...
• 14/10/2025
-
Marketing
Marketing strategy explained.
We recently took part in a Romanian Business Leaders Round Table and also hosted a ...
• 03/10/2025
-
Marketing , Social Media
UGC best practices 2025 (for brands).
Lately, the social media feeds of many brands have started to resemble the ‘For You’ ...
• 11/09/2025
-
Marketing , Social Media
Back to college? Brands are taking a seat in the classroom.
It’s back-to-school and back-to-the-office season, but right now the spotlight seems to be on back ...
• 02/09/2025
-
Marketing
The rise of rage-bait in brand marketing.
Brands today seem less afraid to provoke. It looks like as long as people are ...
• 22/08/2025
-
Marketing , SEO , Social Media
The dos & don’ts of marketing for the second half of 2025.
We’re halfway through 2025, which makes it the perfect time to pause and take a ...
• 15/07/2025
-
Marketing
How to build a brand obsession. The Labubu playbook.
Our colleague Vlad just got back from vacation and brought us a tiny Labubu. It’s ...
• 09/07/2025
-
Marketing
Case Study: Expert Mind.
Project Title: Expert Mind. Project Date: 2024. Project Type: Copywriting | Email marketing | Google ...
• 26/05/2025
-
Marketing
Role of a CMO in 2025.
Lately, I’ve been reflecting on how rapidly my role as Chief Marketing Officer is evolving. ...
• 20/05/2025
-
Marketing , Social Media
Food-themed marketing just got even tastier.
Have you noticed how food has started to be connected to non-food products in ads ...
• 28/04/2025
-
Marketing , Social Media
Unhinged mascots are taking over marketing.
Yesterday at work, one of my colleagues was telling me that there’s a giant pretzel ...
• 09/04/2025
-
Marketing
The Revival of Surrealism Marketing.
Have you noticed recently that digital platforms are saturated with ads, scams, and hate speech? ...
• 21/03/2025
-
Marketing
The White Lotus is starting a new trend in marketing.
The third season of The White Lotus just debuted on HBO, but it is already ...
• 20/02/2025
-
Marketing
The Duolingo Owl is dead.
The Duolingo Owl is dead. The news was announced by Duolingo on social media, and ...
• 12/02/2025
-
Marketing
Marketing lies you should stop telling.
Ads. They’re everywhere, shaping our consuming behavior. That’s no secret. Marketing and advertising professionals have ...
• 07/02/2025
-
Marketing , Social Media
Social media is a sand castle.
Some of the biggest social media platforms seem to be going through a period of ...
• 15/01/2025
-
Marketing
What’s hot: 2024 holiday ads.
Standing out as a brand during the holidays is not that simple anymore. The secret ...
• 11/12/2024
-
Marketing
To do list to save your Christmas campaign.
So, if you’re reading this, we might assume you didn’t prepare your Christmas campaigns in ...
• 12/11/2024
-
Marketing
Case Study: Petru x SAGA brand activation.
Project Title: SAGA x Petru brand activation. Project Date: July 2024. Project Type: Presentation stand ...
• 07/10/2024
-
Marketing
Boost your business with an outsourced chief marketing officer as a service.
If you’re reading this, you’re probably wondering: Should I hire a Chief Marketing Officer (CMO) ...
• 26/09/2024
-
Marketing
Why is copywriting important?
Sometimes a brand has to cut some costs, and many of these times, the copywriting ...
• 15/08/2024
-
Marketing
Christmas in August.
The last month of summer just started and everybody is still on vacation, we know. ...
• 06/08/2024
-
Marketing
NO.MAD Talks: From Iași to London.
Expanding our community with a 360-degree marketing perspective. After the tremendous success of the first ...
• 31/07/2024
-
Marketing
Case study: Euro 2024 at IULIUS Group Malls.
Project Title: Euro 2024 at IULIUS. Project Date: 14th of June – 14th of July ...
• 15/07/2024
-
Marketing
The 90% Syndrome in a marketing agency.
Picture this: you’ve been working on a marketing campaign for months. You’ve brainstormed, you’ve strategized, ...
• 08/07/2024
-
Marketing
Brand strategies during election year.
In the whirlwind of an election year, where political fervor reaches its peak and the ...
• 03/06/2024
-
Marketing
Political season & marketing budgets.
Today, we’re talking about the economic impact of election years on global markets. It’s a ...
• 27/05/2024
-
Marketing
Project management tips from inside a marketing agency.
No matter how talented, hardworking, or creative a team may be, without organization, any situation ...
• 10/05/2024
-
Marketing
Agency vs. client-side marketing: a collaboration or a competition?
For those who are new here, the marketing world offers two main paths: working directly ...
• 07/05/2024
-
Marketing
Marketing without a strategy is like a zebra without stripes.
Why? Just like a zebra without stripes (we mean incomplete, and basically just a horse), ...
• 22/04/2024
-
Marketing
Anime is the new trend in marketing. And it’s everywhere.
In marketing, staying ahead of the curve is essential. In recent years, one trend has ...
• 13/03/2024
-
Marketing
Harnessing AI-Generated Visuals in Marketing
The recent release of the new script-based AI video creation tool, produced by OpenAI, the ...
• 04/03/2024
-
Marketing
Essential information from 2024 Global Digital Report.
The 2024 report on the most important statistics outlining the current digital framework was recently ...
• 28/02/2024
-
Marketing
Consent Mode V2 – introduction guide.
We have important news! Google introduced Consent Mode V2 as a new feature to enhance ...
• 22/02/2024
-
Marketing
Gen Z explained for marketers.
Gen Z used to be neglected by marketers when they wanted to target a large ...
• 19/02/2024
-
Marketing
Adapting Ad Strategies Amidst Google’s Third-Party Cookie Ban.
At the present moment, the seismic shift caused by Google’s decision to bid farewell to ...
• 12/02/2024
-
Marketing
Boost Brand Awareness with animated videos.
What’s the one content format that still seems to have a chance to reach a ...
• 25/01/2024
-
Marketing
5 apps to subscribe to in 2024.
Last year we all racked up a lot of subscriptions. From Netflix and HBO MAX, ...
• 10/01/2024
-
Marketing
Walmart had a Black Friday Mean Girls reunion and it is so fetch.
We think you’ve already noticed that the 2000s are the hottest trend of 2023.Walmart’s recent ...
• 23/11/2023
-
Marketing
Why are made-for-advertising-sites (MFAs) not ok?
In an ideal world, advertisers publish their ads only on websites and platforms that are ...
• 25/10/2023
-
Branding , Development , Marketing
Stymulus – project case study.
Project Overview. Project Title: Stymulus Client: Stymulus LTD Project Date: Sep 2022 Project Type: Branding ...
• 20/10/2023
-
Marketing , Reports
We have some very exciting news!
Subsign is merging with the web and digital product company WePixel. After 8 months of ...
• 16/10/2023
-
Marketing
Taylor Swift & the re-recording of her albums.
While there are many reasons to not like her music, her pandemic albums, Folklore and ...
• 14/07/2023
-
Marketing , Social Media
5 reasons greenwashing is terrible.
… for the planet, as well as for each individual. From one message on LinkedIn ...
• 23/05/2023
-
Marketing , Social Media
4 benefits of user-generated content (UGC).
User-generated content, or UGC, refers to any content that is created by users of a ...
• 24/04/2023
-
Marketing , Social Media
Copyrighted music & social media.
Around this time last year, during a client meeting, a problem was identified. For one ...
• 18/04/2023
-
Marketing , Social Media
Digital Marketing and baked goods.
A recent study shows that 87% of consumers now use the Internet to research products ...
• 08/02/2023
-
Marketing
The evolution of podcasts and their diversity.
Podcasts are a very popular type of content nowadays. But how did they come so ...
• 16/09/2021
-
Design , Marketing , Social Media
drop&go – UX, UI and market launch
drop&go Is the 1st and single on-demand laundry service app in Romania, which was launched ...
• 09/06/2021
-
Design , Marketing , Social Media
Subsign Summer Program 2021
The Subsign Summer Program (SSP) 2021 is an internship program that is meant to bring ...
• 24/05/2021
-
Design , Development , Marketing
Surikatta – project case study
Surikatta is a child company of the larger G4S. They approached us in designing the ...
• 01/02/2021
-
Design , Marketing
TGI Term rebranding & logo design
Having clients from different industries challenges us, but also helps us improve with every project ...
• 15/10/2020
-
Design , Marketing
Simplicity is the key
SPLEND’EAT is a small restaurant in Iași, Romania, that started with the desire to bring ...
• 15/09/2020
-
Design , Marketing , Social Media
Communication & brand direction for a burger restaurant
Our plan to bring storytelling and character development to a fast food business: The Brief ...
• 03/09/2020
-
Marketing , Social Media
User Interfaces and experiences from cartoons
Did you know Dexter from Dexter’s Laboratory used a smartwatch? Or that The Jetsons were ...
• 31/08/2020
-
Marketing , Reports , Social Media
From offline to online sales in less than 24h.
At the beginning of March we were very intrigued about what will happen to the ...
• 25/05/2020
-
Marketing , Social Media
How I became the most followed Pinterest account in Romania.
It is still a bit of a mystery to me how a platform like Pinterest, ...
• 23/10/2019
-
Marketing , Social Media
The death of the Likes counter on Instagram won’t change a thing.
We are in the age of awareness marketing, not influencer marketing. The marketing world has ...
• 06/08/2019
-
Marketing , Social Media
Marketing for the holidays.
It’s the most wonderful time of the year! Well, not yet. But we are slowly ...
• 06/12/2018
-
Marketing
How to have the best brand name.
Let’s explore the art of brand naming. At this moment in time, there are over ...
• 26/10/2018
-
Marketing
How to Save Sales and Solve Customer Problems with Live Chat?
The competition in e-commerce is really getting out of hands. Every day, hundreds and thousands ...
• 12/10/2018
-
Marketing
Samsung and Fortnite pave the way for new advertising.
The Galaxy skin looks to be one of the rarest skins in all of Fortnite, ...
• 23/08/2018
-
Marketing
The client-agency tango.
The phase between client approaching an agency and agency actually starting building the client requirements ...
• 31/07/2018
-
Marketing , Social Media
Best Instagram Questions To Ask for A Better Engagement on Your Page.
Remember when Instagram used to be a social network where you would just take the ...
• 26/07/2018
-
Marketing
Politically & socially involved brands.
Nowadays brands are more and more pressured by their audiences to take political or social ...
• 12/07/2018
-
Marketing , Social Media
Content is king. Are you building the castle?
On the fourth episode of our podcast, we talked a lot about content generating and ...
• 05/07/2018
-
Marketing
Why do you still need a website?
A few weeks ago we have encountered a very interesting question. Do I still need ...
• 28/06/2018
-
Marketing , Social Media
Influencers vs Brand Ambassadors.
In the past 3 years, companies have started to use influencers and brand ambassadors more ...
• 19/06/2018
-
Marketing , Social Media
Are you listening to me?
Podcasts have been around for more than 13 years. But it only grew bigger in ...
• 12/06/2018
-
Marketing , Social Media
4 basic steps to get started on Social Media.
Because we encounter every single week the question of: “How do I get my business ...
• 04/06/2018
-
Marketing
4 Steps to Start a Blog.
Nowadays, having a blog seems like an easy thing to do. Yet, many companies avoid ...
• 15/05/2018
-
Marketing
4 Steps to implement Pay Per Click (PPC).
The revolution of the Internet, including online stores, has been a thing for years now. ...
• 07/05/2018
-
Marketing , Social Media
Is Facebook a Platform or a Publisher?
After letting some dust settle on the Mark Zuckerberg Us Congress testimonies, I think there ...
• 24/04/2018
-
Marketing
The basics of Email Marketing.
In the past 20 years or so, email marketing had its ups and downs. Nevertheless ...
• 16/04/2018
-
Marketing , Social Media
How To Measure Conversion Of Influencer Marketing.
While influencer marketing may sometimes generate clear and obvious results, particularly with easily-seen statistics like ...
• 03/04/2018
-
Design , Marketing
Brand Manual Structure.
Building brands from zero is definitely not an easy task. This being one of our ...
• 27/03/2018
-
Marketing , Social Media
Awareness vs Sales.
All around the world, businesses face an age-old dilemma between what’s more important: brand awareness ...
• 19/03/2018
-
Marketing , Social Media
Drake, Marketing and Pop Culture Relevance.
Last night, Drake joined up with top Twitch streamer Ninja for a Fortnite stream, which ...
• 16/03/2018
-
Marketing , Social Media
Why Instagram is still king?
In the past year or so, Instagram has been facing a lot of hate when ...
• 12/03/2018
-
Marketing
The benefits of running a Digital Campaign.
Digital is more and more present in our lives, and by the look of things, ...
• 06/03/2018
-
Marketing , Social Media
Influencer Marketing Return Of Investment (ROI).
As social media has grown to become part of everyday life for most people, businesses ...
• 28/02/2018
-
Development , Marketing
Google Analytics and GDPR Compliance.
Disclaimer: I am not a lawyer and this article is based on my own research ...
• 26/02/2018
-
Marketing
The costs and returns of Digital Marketing.
Nowadays, with the internet at our fingertips, business found themselves in front of a whole ...
• 07/02/2018
-
Design , Marketing , Social Media
What value can Digital Marketing bring?
After reading your article on “Ways a Digital Marketing Agency can Help Grow a Business”, ...
• 23/01/2018
-
Marketing
Is Blockchain The Future Of Marketing?
To make it short and easy for you the answer is MAYBE, but let’s take ...
• 17/01/2018
-
Marketing
How people consume content.
Content is the backbone of every digital communication strategy, as it the can create the ...
• 16/01/2018
-
Marketing
The importance of content.
People spend a significant amount of time every day, glued to various screens scrolling on ...
• 16/01/2018
-
Marketing
Analytics how to Part 3. Tools for website & social media.
Read part 1 here and part 2 here. The digital era has transformed the way people work and ...
• 16/01/2018
-
Marketing , SEO
Analytics how to interpret data and what does it mean Part 1.
Website edition As previously said in the digital world, almost everything can be tracked. To see the ...
• 16/01/2018
-
Design , Marketing
The importance of branding and design for medical/pharma.
Communication is often seen as a touchy subject when it comes to the healthcare sector, ...
• 15/01/2018
-
Marketing
The importance of a content strategy.
When it comes to the online environment there’s no doubt that content is king. The ...
• 15/01/2018
-
Marketing , SEO
The importance of a website in the medical/ pharma sector.
There is no doubt that two of the most disruptive factors of the recent times ...
• 15/01/2018
-
Marketing , Social Media
Influencer Marketing.
Influencer marketing is one of the fastest growing trends in the marketing field. With massive ...
• 15/01/2018
-
Marketing , Social Media
Vertical vs Horizontal Video.
Year after year, vertical videos were looked upon with ridicule, as the format featured black ...
• 15/01/2018
-
Marketing , Social Media
The Power Of Animated Explainer Videos.
There’s no secret in the fact that video represents one of the most effective and ...
• 15/01/2018
-
Marketing , Social Media
New Facebook Business Page Templates.
After a couple of months of testing, Facebook introduced new templates for the business users. ...
• 15/01/2018